While Oura has largely dominated the smart ring market for years, rivals like RingConn and Ultrahuman are emerging to dethrone it, putting pressure on the company to keep innovating. By launching more advanced workout metrics, Oura is looking to differentiate itself from competitors.
Aisha Malik is a consumer news reporter at TechCrunch. She specializes in covering technology, software, and consumer tech, with a focus on AI platforms, mobile apps, and data protection. Aisha's work has been featured in prominent outlets including Yahoo Finance UK, Men's Health magazine UK, and The Conversation Australia + NZ.