Rick Beato’s viral McCartney video confronts a deeper media reality: In the algorithmic era, music publicity is too often chasing attention and viral gimmicks.
Andy Meek is a journalist at BGR Media LLC. With over two decades of experience, he covers a wide range of topics including streaming, entertainment, and digital storytelling, while also exploring the intersections of media and culture. His work has been featured in notable outlets such as The Guardian, Forbes, and Yahoo News.