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Preston by Intelligent Relations
Bethany Allard
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Bethany Allard

Shopping Reporter

AS SEEN ON
Mashable, Mashable SE Asia

Preston's Summary

Bethany Allard is a shopping reporter at Mashable, based in Los Angeles. She specializes in beauty tech, dating, sex and relationships, and consumer electronics, with a keen focus on e-commerce and retail trends, particularly during major shopping events like Prime Day and Black Friday. Her insights and expertise have also been featured in notable publications including AOL, Inc., and Yahoo.

Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston

Geo Focus

United States (National)

Coverage Attributes:

Beta
Informative: 36 %
Reviews: 25 %
Promotional: 15 %
Listicles: 9 %
Interviews Q&as: 3 %

Themes Covered:

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Most Recent Topics:

  • Consumer Electronics
  • Mobile Apps
  • Phones & Tablets
  • Video Game Consoles
  • Video Games
  • Wearables
  • Beauty Industry
  • Hair Care Industry

Pitching Insights

Bethany Allard focuses on promotional deals and reviews, particularly around holiday shopping events like Cyber Monday. If you have information about upcoming or ongoing promotions, exclusive deals, or insights into consumer trends related to holiday shopping and electronic products, your pitch is more likely to resonate with her.

Given the nature of Bethany's coverage attributes and themes covered, she would be interested in receiving pitches that offer insider details on upcoming sales or unique promotions from retailers. Additionally, if you have product-specific information regarding electronics or popular gadgets during peak shopping seasons such as Black Friday and Cyber Monday, it could pique her interest.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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