The World Cup handle bump that sportsbooks saw in June continue through July, breathing life into the usual summer swoon. With only Illinois, Arizona and Kentucky yet to report results, handle for the month was up 30% over last July. That follows a 23% year-on-year boost in June.
Bill King is a Senior Writer at Sports Business Journal. He focuses on the intersection of sports, business, and travel, particularly the emerging landscape of US sports betting, while also exploring themes in finance and consumer travel. Bill's work has been featured in a variety of publications, including The National Interest, Billboard, and the Atlanta Journal-Constitution.