With the company’s stock again close to nine-year lows, Nike needs to reassure investors with its earnings this week that its turnaround is on track.
Brian Baskin is the Executive Editor at The Business of Fashion (BoF). He oversees the publication's beauty, retail, direct-to-consumer, technology, marketing, and workplace verticals, drawing on his extensive experience in financial journalism and coverage of the global energy market. Brian's insights into the fashion industry and luxury goods have also been featured in Security Magazine.
