By: Zeynep Arsel, Erick M. Mas, Carlos Diaz Ruiz, Broderick Turner
OpenAI has introduced ChatGPT ads designed around the way people interact with AI assistants, while Google is testing sponsored answers within Gemini conversations. Both approaches appear to follow closely how advertising technologies currently work, including real-time bidding and micro-targeting users, which allow advertisers to reach individual users based on behavioural data.