Freight forwarders should focus on using artificial intelligence to capture lost gross profit and deliver more tailored customer service, rather than treating the technology primarily as a productivity tool, according to Erik Muttersbach, founder of AI software company Zauber.
Charlotte Goldstone is a News Reporter at CargoForwarder. She specializes in the dynamic fields of supply chain and logistics, emphasizing the global supply chain, customs and trade compliance, and transportation management. Charlotte's insights on these topics have also been featured in Travel Trade Today Ltd., ExBulletin, and The Loadstar.