By: Christin Brown
HARRISBURG, PA – October 8, 2026 – Senators Nick Pisciottano (D-Allegheny), Nick Miller (D-Lehigh/Northampton), who serves as the Democratic Chair of the Senate Communications and Technology Committee, and John Kane (D-Chester/Delaware) are advancing legislation to the Governor’s desk to establish Pennsylvania’s first advertising disclosure standards for AI-generated and significantly AI‑modified content used to market consumer goods and services. The General Assembly gave final approval to Senate Bill 806, sending the consumer protection measure to Gov. Josh Shapiro for his consideration. The legislation would require advertisers to clearly disclose when AI-generated or significantly AI-modified images, audio, video or text are used in advertising in a way that could mislead consumers about a product or service. “Consumers should know when what they are seeing or hearing in an advertisement was created or significantly altered by artificial intelligence,” said Senator Nick Miller. “As AI becomes more common in advertising, we need clear standards that protect consumers from all ages from being misled while allowing businesses to responsibly use this technology. Establishing a clear disclosure requirement is an important step toward transparency and accountability in the rapidly evolving world of AI.” “This is a major step for consumer protection in Pennsylvania,” said Senator Pisciottano. […]