Hear how event and marketing leaders are building a practical framework for transforming workflows with AI, from identifying gaps and mapping use cases to preparing data, defining KPIs, assessing maturity, and securing executive support. This session turns a big, complex topic into a clearer starting point for real-world action and peer discussion. Attendees will leave with a sharper path to AI adoption, a stronger foundation for AI-ready data and measurement, and tangible next steps they can put to work right away.
Claire Hoffman is a Senior Contributing Editor at various prestigious publications. She has been covering the event, meeting, experiential marketing, and hospitality industries since 2007, with a focus on events and conferences, event technology, and the intersection of food and beverages with cannabis and psychedelics. Claire's work has been featured in notable outlets such as the Los Angeles Times, Rolling Stone, and Vanity Fair.
