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Dan Whateley
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Dan Whateley

Senior Media Reporter

AS SEEN ON
Business Insider

Preston's Summary

Dan Whateley is a senior media reporter at Business Insider, where he covers social media and the music business. His reporting focuses on how creators monetize their presence on social platforms, the internal cultures of companies like TikTok, and the impact of social media on various industries, including sports and news. Dan's work has been featured in outlets such as Business Insider South Africa, AOL, and Yahoo Finance Canada.

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Geo Focus

Coverage Attributes:

Beta
Informative: 67 %
Data Driven: 17 %
Interviews Q&as: 10 %
Promotional: 1 %

Themes Covered:

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Most Recent Topics:

  • Live Shopping
  • Mobile Commerce
  • Online Marketplaces
  • AI Platforms
  • Generative AI
  • Marketing Technology (MarTech)

Pitching Insights

Dan Whateley's coverage focuses on social media, particularly TikTok and YouTube, with an emphasis on business-related aspects such as product promotions and content creation. Based on his articles, he seems to be interested in the intersection of entertainment, technology, and commerce within these platforms.

Given his focus on these areas, Dan would likely respond well to pitches related to new trends in social media marketing strategies or insights into the impact of social platforms on specific industries such as music or e-commerce. Additionally, providing data-driven analysis related to user behavior or industry trends could also capture his interest.

Since Dan doesn't have a specified geographic focus but covers global platforms like TikTok and YouTube that are not limited by location-based issues, pitches from experts with international perspectives may resonate well with him.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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Articles

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