By: Dane Rivera
Mountain Dew Baja Blast and UPROXX kicked off summer in Chicago this past weekend by bringing Latin trap superstar Dei V to Moonlight Studios and transforming the space into the ultimate beach getaway.
Dane Rivera is a Senior Culture and Style Writer at UPROXX. He covers a diverse range of topics including pop culture, food, beverages, and entertainment, with a particular focus on beverage production, nightlife, and consumer events. Dane's work has been featured in UPROXX and Newswav.
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Dane Rivera’s coverage blends entertainment with branded lifestyle pieces, especially around music-led activations and experiential campaigns. He seems most open to pitches that tie artists or cultural figures to timely event-driven stories, behind-the-scenes angles, or fresh visual/documentary-style content.
He also regularly covers beverage-related campaigns, so outreach around new product moments, seasonal launches, or collaborations with clear cultural relevance may land well. Event and festival tie-ins look especially strong, particularly when they have a strong consumer or nightlife angle.
With a national focus, pitches should emphasize broader appeal rather than a single local market.
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