Key Points Pop Mart's Chief Operating Officer, Si De, spoke to CNBC in a wide-ranging interview about the disciplined strategy behind the Labubu craze and the company's next growth bets.
Elaine Yu is a China Reporter at CNBC International based in Hong Kong. She covers key business developments in China, focusing on themes such as the global economy, supply chain management, and the intersection of technology and economics, including AI and machine learning. Elaine's work has been featured in prominent publications including The Wall Street Journal, South China Morning Post, and Financial News.
