Since their first partnership in 2018, Martine Rose and Nike have continued to deliver sell-out collaboration after sell-out collaboration. For the next instalment, the pair are continuing to explore the world of sport through unconventional subcultures as they step into the world of online gaming. Transforming a selection of five elite gamers into “digital athletes” for the campaign, ANa, Billy Mitchell, Scarlett, SonicFox and TenZ are photographed in an ode to vintage Nike ads and iconic sporting heroes. Celebrated for their achievements in games such as Counter-Strike, StarCraft II and Valorant, the campaign “explores esports as a place of athleticism, style and self-expression.”
Ella Joyce is a Features Editor at VICE Media. She covers the intersections of apparel design, the fashion industry, luxury goods, and the music business, bringing a unique perspective to her writing. Ella's work has been featured in VICE Media and HERO Magazine.