Emma Lord is a Senior Shopping Writer at BuzzFeed. She covers a diverse range of topics including beauty, personal care, and consumer interests, with a keen focus on retail and e-commerce trends. Emma's work has been featured in Knowledia, Yahoo News, The Boar, HuffPost, and BuzzFeed.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
Leamington, United Kingdom (Local)
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Emma's focus is largely on product recommendations and reviews, particularly related to home improvement, beauty, fashion, and self-care. She appears to be interested in highlighting specific products that solve everyday problems or cater to particular interests.
To effectively reach out to Emma with a pitch, consider offering unique products that align with her themes of house & home, beauty & fashion. Emphasize the specific problem each product solves or how it caters to a particular need or interest. Providing clear and concise details about the products along with their benefits would likely resonate well with Emma's coverage style.
As she doesn't have a geographic focus specified, pitches should concentrate on universal appeal rather than regional relevance.
This information evolves through artificial intelligence and human feedback. Improve this profile .
OPI "Every Month Is Oktoberfest" Nail Polish , which was such a huge fan favorite in the 2000s that OPI "cracked open the vault" to re-release this
A pair of oh-so-soft fall-themed slippers you can get in all kinds of delightfully quirky styles — I'm talking pumpkins, kitties, ghosties, and even your most beloved Halloween sugar cookies.
By: Emma Lord
When you hit the pictures of the chili onion crisp and the chocolate maple pretzel peanut butter spread, don't say you weren't warned.
You're about to be so pleased with yourself for discovering this "jelly bra" and this soothing monochrome coloring book before the rest of the world.
By: Emma Lord
A bottle of Folex Instant Carpet Stain Remover , a water-based cleaning spray that will rescue your carpets from juuuuust about any peril you put
By: Emma Lord
Never fear — this fume-free oven cleaner and pumice stone for toilet rings are here to solve problems you've let fester juuuust a bit too long.
By: Emma Lord
Moroccanoil's Mini Must-Haves Sampler , a $32 value and an UPGRADE (!) from last year's totally sold out version that is every bit as affordable and includes even *more* product samples to love.
By: Emma Lord
You are in deeeesperate need of livening things up with these new gourmand, milky scents from Sol de Janeiro and these gorgeous "Cloud Cuff" hair ties.
You are in deeeesperate need of livening things up with these new gourmand, milky scents from Sol de Janeiro and these gorgeous "Cloud Cuff" hair ties.
Never fear — this fume-free oven cleaner and pumice stone for toilet rings are here to solve problems you've let fester juuuust a bit too long.
