The brand transformed social media chatter into an influencer-led prankvertising campaign. by Eric Berger Limited free articles a month
Eric Berger is a Senior Space Editor at Ars Technica. He covers a wide range of topics including the International Space Station, NASA, and private space ventures, with a particular focus on rocketry and climate policy. Eric's insights and expertise have been featured in prominent outlets such as The New York Times, CNN, and WIRED.