Farah Makhlouf

Today, some of the most impactful content online comes from niche creators, passionate storytellers and community builders who may or may not have millions in follower count, but know exactly how to connect with their audience.

As Dubai continues to grow, so do the places to grab a quick bite. New neighbourhoods mean new schools, parks, cafés… and, naturally, more pizza.

If someone says “Snake on a Nokia”, do you instantly unlock a core memory? Maybe yours is a favourite school canteen snack, riding bikes until

Lovin' Life in Dubai is a content series flexing the very best of this incredible city. Dive into exclusive episodes where A-Listers reveal what they love most about Dubai.

Sophia J Smith may now be based in Melbourne, but her story starts right here in Dubai. Having grown up in the city and attended Jumeirah Primary School (JPS), Sophia spent her childhood surrounded by people from every corner of the world. That multicultural upbringing didn't just shape who she is; it became one of the biggest influences on the music she writes today.

He lost both legs as a child, but he never let that become the end of his story… Edgard John-Augustin's life changed forever after an accident when he was a child.

The first heat has officially left the building, and if you weren't at Jack Daniel's Battle of the Bands on August 12, you seriously missed a show! The opening night at Bla Bla by McGettigan's in JBR brought together some of the UAE's most exciting emerging artists, with live performances, big energy and plenty of rockstar moments setting the tone for what's shaping up to be a seriously good battle.

Onam is almost here, and the festive season is bringing all the right ingredients for a proper celebration: family, friends, plenty of food, and a few good drinks to go around.

If there's one thing we can all agree on, it's that weddings are rarely short on drama. Throw in a jealous count, secret identities, elaborate disguises and a little Mozart, and suddenly your cousin's wedding seating-plan meltdown feels positively tame.

Dubai doesn't do small dreams. Behind some of the biggest names, boldest developments and most ambitious businesses in the UAE are people who saw an opportunity, took the leap and thought much bigger.