The end-of-september Auto Torino Show marked the official arrival in Italy of the Dongfeng Group, which, following current practice, is introducing several distinctive sub-brands at once — such as Voyah and Mhero — aimed at the crowded mid- and upper-market SUV segments, with petrol and hybrid models positioned to challenge European best-sellers. The Dongfeng brand itself, however, is tasked with covering the more accessible market tiers, including the demanding B-segment — a challenge even for manufacturers able to offer a strong price-to-content ratio like Chinese automakers.
Filippo Einaudi is an author at Auto&Design and Motor1.com. He specializes in the automotive industry, covering topics related to automobiles, motorcycles, and industrial vehicles. Filippo's work has been featured in prominent publications, showcasing his expertise in these dynamic fields.