Fred Nicolaus is the Executive Editor at Business of Home. With over a decade of experience, he specializes in interior design, high-end home renovation, and the intersection of architecture and media. His work has been featured in prominent outlets such as Yahoo Finance, Yahoo News, and Elle Decor.
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Fred Nicolaus’s coverage primarily focuses on design, interior decor, and the retail industry. He seems to favor press releases and private sector announcements. When pitching to Fred, consider offering exclusive insights into new trends in interior design or the retail industry.
Given his interest in expert commentary, pitches should include authoritative voices from within these industries who can offer unique perspectives on trends or changes that are shaping the world of design and home decor.
Since there is no specific geographic focus evident in his articles, it's likely that he covers global topics related to the design and retail industries.
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After a week of rumors, it finally happened: Designers Guild, the London-based home goods brand, has filed for bankruptcy and ceased operations. The company...
It was a relatively quiet summer on the tariff front—emphasis on relatively. Yes, a trade war with Canada flared up out of nowhere, leading to new duties on...
Industry Insider | Oct 2, 2026 By Fred Nicolaus Of course, you should never, ever lie to clients.
If you follow the AI chatter, you have likely heard the terms AI agent or agentic AI. These terms were likely accompanied by rhapsodic language describing a...
By: Fred Nicolaus
Tools like Gemini, Midjourney and ChatGPT allow clients to endlessly tweak visualizations and floorplans. In this brave new world of client-generated AI ren...
By: Fred Nicolaus, Haley Chouinard
California is set to rattle the countertop sector later this month when a proposed ban on the manufacturing and installation of quartz countertops is expect...
It’s been an eventful month for the U.K.-based design conglomerate Sanderson Design Group. A few weeks ago, the company announced a deal to license the IP o...
By: Fred Nicolaus
Clouds were costing Chase Kerlin thousands of dollars. The founder of Austin, Texas–based Olive & Wool furniture had sprung for his first big photo shoo...
Even as the business of selling furniture is stalled, the business of making AI pictures of furniture appears to be racing ahead.
A decade ago, on a brisk Tuesday in March, an elite group of New York antiques dealers held an emergency council of war. The enemy was 1stDibs. Most had onc...
