Vendors are shipping new activation tools, faster segmentation engines and AI copilots that pledge to turn raw customer data into personalized campaigns in seconds.
Gary Drenik is a Contributor at Forbes. He specializes in the intersection of artificial intelligence and marketing, focusing on innovative applications of AI in consumer data, privacy-compliant predictive analytics, and targeted marketing solutions. Drenik's work has been featured in Mediastreet.ie, NewsBreak, RamaOnHealthcare, Yahoo Finance, and other notable publications.