The brand launched in 2018 with one hero product, the Jet Lag mask. Now, with the launch of bodycare, it’s extending its remit as it expands globally.
Hilary Milnes is the Executive Americas Editor at Vogue Business. She specializes in the intersection of beauty and fashion, apparel design, and retail analytics, with a keen focus on consumer behavior and luxury goods. Hilary's insights and expertise have been featured in prominent publications including Vogue Business, NewsBreak, Vogue Arabia, British Vogue, and Vogue.