James Zahn is the Editor-in-Chief at The Toy Book. He specializes in topics related to retail, arts and entertainment, and events, with a particular focus on the toy industry, filmmaking, and various art forms. James has been featured in The Pop Insider, The Rock Father Magazine, and Kfgo Am-the Mighty 790, among others.
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United States (National)
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James Zahn's coverage heavily focuses on product promotions, including toys, music, and the auto industry. He also covers podcasts and event-related content. To effectively pitch to James, consider offering newsworthy product launches in the toy or auto industries, highlights from significant events related to his topics of interest, or exclusive insights into trends shaping these industries.
Given his focus on press releases and private sector announcements, providing exclusive access to breaking news about products or industry developments may capture his attention. Additionally, since he covers a wide array of themes such as house & home and gaming as well as music and holiday-focused topics like toys during festive seasons could be appealing for potential pitches.
As there is no specific geographic focus mentioned for James Zahn's coverage area it would be beneficial to keep pitches relevant internationally if applicable.
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The retailer will make its Hallmark movie debut in Holiday Unplugged while rolling out exclusive products, in-store events, and projects tied to the film.
By: James Zahn
The company's portfolio includes licensed products from Bluey, Barbie, Hot Wheels, PAW Patrol, Minecraft, and more.
The toy and consumer products company will consolidate teams across eight floors of the Spring Bamboo tower as it prepares for another growth push in China.
Toei Animation and Sony Group will open the first U.S. location of the official One Piece merchandise store at Westfield Century City on Nov. 6.
The first U.S. One Piece Mugiwara Store lands at Westfield Century City Nov. 6 with exclusive merch, original content, and plenty of Grand Line energy.
By: James Zahn
Global edition to spotlight international innovation, sustainability, and more.
Dolls, Nintendo, and costumes deliver as North American sales surge and post-tariff buying patterns begin to normalize.
Hasbro's new YouTube series gives preschoolers silly prompts, songs, and plenty of reasons to grab the Play-Doh.
By: James Zahn
‘Play-Doh with Margo' launches Oct. 30 with 42 episodes designed to turn preschool viewing into hands-on creative play.
The longtime D&D player and Magic fan will take the top job overseeing Wizards of the Coast and Hasbro Digital Games beginning Nov. 2.
