James Zahn is the Editor-in-Chief at The Toy Book. He specializes in consumer products and retail, with a focus on trade shows, corporate events, and the intersection of technology and consumer goods. James has been featured in The Pop Insider, The Rock Father Magazine, and Kfgo Am-the Mighty 790.
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United States (National)
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James Zahn's coverage heavily focuses on product promotions, including toys, music, and the auto industry. He also covers podcasts and event-related content. To effectively pitch to James, consider offering newsworthy product launches in the toy or auto industries, highlights from significant events related to his topics of interest, or exclusive insights into trends shaping these industries.
Given his focus on press releases and private sector announcements, providing exclusive access to breaking news about products or industry developments may capture his attention. Additionally, since he covers a wide array of themes such as house & home and gaming as well as music and holiday-focused topics like toys during festive seasons could be appealing for potential pitches.
As there is no specific geographic focus mentioned for James Zahn's coverage area it would be beneficial to keep pitches relevant internationally if applicable.
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“The Transformers: The Movie” shocked kids in 1986. Forty years later, its characters, soundtrack, and emotional legacy power a broad new anniversary push.
On a hot September day in the western suburbs of Chicago, Stern Pinball opened the doors of its headquarters for an exclusive, hands-on first look at its most advanced pinball machine yet: Fallout
By: James Zahn
It's an epic game for fans of the entire Fallout franchise.
Here are the stories that the toy industry couldn't stop reading and talking about last month.
By: James Zahn
Five Below crushes Q2 earnings as it makes a bigger play for toys, collectibles, and all things fun.
BLAST OFF FOR FUN Soar up to 200 feet Launch up to 20 times on a single charge Customize the rocket with the included decals
With a global portfolio spanning toys, stationery, accessories, and licensing, the U.K.'s “Consumer Product Playhouse” is heading to LA with fresh product and bigger North American ambitions.
PRIVACY OVERVIEW In the summer of 1991, a “Blue Blur” zipped onto TV screens worldwide. SEGA's Sonic the Hedgehog was an instant hit, delivering an electrifying spark at retail.
By: James Zahn
Fizz Creations has spent the past four years building its U.S. business across novelty gifts, games, gadgets, and lighting, with Digital Games emerging as one of the company's fastest-growing categories. From PAC-MAN and Tetris to The Grinch and an expanding Hasbro lineup, the company is pairing familiar brands with portable formats designed to reach gamers across generations. The Toy Book spoke with Jill Kimbrough, Director of Sales, USA, at Fizz Creations, about the category strategy and what comes next.
The new early learning assortment brings the exploration brand into the infant, toddler, and preschool space.
