John Robison is a Broadcast Meteorologist at NewsChannel 11. He focuses on climate change, environmental issues, and severe weather, guiding viewers through the challenges of living in Tornado Alley. John is featured in various outlets including the Las Vegas Review-Journal and the Idaho Statesman, and he holds the Seal of Approval from the American Meteorology Society.
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Lubbock, United States (Local)
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John Robison's coverage primarily focuses on local weather events and seasonal changes, with an emphasis on the United States, Texas, and specifically Lubbock. Given this focus, providing localized insights into upcoming weather patterns or extreme conditions in these areas would likely be of interest to him.
Given his attention to local seasonal changes and event coverage related to weather phenomena such as storms, cold fronts, rain etc., outreach could include offering expert opinions from meteorologists or environmental scientists familiar with regional climate trends and their potential impact.
Considering his predominant themes are centered around Weather (56%) followed by Sports (16%) and Tragedy (16%), pitches that align with these themes while staying relevant to his geographic focus would enhance the likelihood of effective outreach.
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By John Robison Published Aug. 17, 2026 at 1:30 AM CEST | Updated moments ago
LUBBOCK, Texas (KCBD) - The heat wave continues over the Lone Star state, and the South Plains is no exception. Triple digits are expected again in Lubbock Thursday, Friday and likely through the weekend.
Summer was my favorite season. But climate change has hijacked our summers, replacing the joy of my family’s favorite outdoor activities with the claustrophobia of being trapped inside to escape
LUBBOCK, Texas (KCBD) - Another HOT day for the South Plains with a high of 102 degrees in Lubbock. Tomorrow will even be hotter with the potential for a new record high of 105 degrees.
LUBBOCK, Texas (KCBD) - Isolated to scattered thunderstorms are expected to return to the South Plains Wednesday evening.
By John Robison Published Aug. 27, 2026 at 11:01 PM CEST | Updated moments ago
LUBBOCK, Texas (KCBD) - Another hot day for the South Plains with a high of 98 degrees in Lubbock, the average should be 90 degrees. At least we didn't threaten the record of 104 degrees in another very dry and hot year 2011.
LUBBOCK, Texas (KCBD) - Another hot day on the South Plains; once again daytime temperatures have climbed to the 90s. The afternoon maximum was 96 on this first day of September. The average temperature for the beginning of September is 89 degrees.
By John Robison Published Sep. 7, 2026 at 3:39 AM CEST | Updated moments ago
LUBBOCK, Texas (KCBD) - The heat continues to control west Texas weather with afternoon highs in the 90s, again.
