Karabo Ledwaba is a creative and science writer at News24 Business, focusing on marketing and advertising, as well as the arts and entertainment sectors. With expertise in topics such as graphic design, music business, and corporate sustainability, Karabo explores the intersections of business and creativity. He has been featured in notable publications including Bizcommunity.com and MSN.
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Karabo Ledwaba's coverage primarily revolves around content and publishing, sales, and marketing. She frequently features profile pieces on industry professionals and includes expert commentary in her articles.
Given the focus on marketing and advertising topics such as Netflix, Zara, sports journalism, it would be beneficial to provide pitches that offer insightful commentary or analysis from experts in these areas. Additionally, considering Karabo's use of data in her articles, providing relevant statistics or research findings related to content & publishing or sales & marketing could enhance the effectiveness of outreach efforts.
As Karabo does not have a specified geographic focus but covers a broad range of industries within her themes and topics covered list.
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By: Karabo Ledwaba
Etwatwa Crossing has opened its doors to shoppers in Etwatwa, Daveyton and surrounding communities, introducing a 17,976m retail centre designed around everyday shopping, essential services and local economic participation. 28 Aug 2026
The virtual reality theatre production Uncanny Alley: A New Day is one of just three nominees in the Outstanding Emerging Media Program category at the Primetime Emmys. 28 Aug 2026
Dolly Parton understood the value of a recognisable name long before personal branding became an industry.
By: Karabo Ledwaba
The Competition Commission has recommended that the Competition Tribunal approve Woolworths' proposed acquisition of in2food, bringing a more than 30-year supplier relationship closer to an ownership one.
By: Karabo Ledwaba
With the Springboks and All Blacks set to face off at Johannesburg's FNB Stadium tomorrow, the rivalry is playing out beyond the rugby field – and the All Blacks' social media strategy is proving particularly interesting from a brand perspective.
By: Karabo Ledwaba
Saota is marking four decades of architectural practice with Shaped by Place: 40 Years of Architectural Practice , an exhibition exploring the ideas and processes behind its work. 4 Sep 2026
Paul Reynell has concluded his term in leadership roles at the Public Relations Institute of Southern Africa (Prisa), including as chief judge of the Prisms Awards. His time at the industry body comes to an end as he turns his attention to the next chapter of his work in PR.
In 2020, Two Tone Global was down to six people. The agency Carlo Murison had built over two decades — offices, clients, a name that stood for African creativity on a global stage — had been stripped back to almost nothing by the pandemic.
By: Karabo Ledwaba
Woolworths has taken the top spot among South African retailers in the 2026 World's Most Trustworthy Companies ranking, placing 15th globally.
By: Karabo Ledwaba
Tyla is adding a second Gauteng concert to her A*Pop World Tour , with strong demand prompting promoters to expand the Pretoria leg while moving both shows to the indoor SunBet Arena. 29 Sep 2026
