Matalan is ramping up its fashion credentials with a revamped autumn/winter collection aimed at changing customer perceptions of the brand.
Kieran Howells is the Head of Commercial Content at his organization. He specializes in the retail sector, focusing on themes such as retail technology, e-commerce, and consumer behavior analytics, while also exploring business and economics. Kieran's insights and expertise have been featured in prominent publications including HR Grapevine, Marketing Beat, Retail Gazette, and Grocery Gazette.