In May 2024, Andrea Lucas, a commissioner on the Equal Employment Opportunity Commission, sent a 26-page memo to several agency officials, arguing that Nike, the world’s largest sportswear compa
Kim Bhasin is a Senior Reporter at Bloomberg News and Bloomberg Businessweek. He covers a range of topics including celebrity and athlete business deals, sports marketing, and retail trends, with a particular focus on the intersection of sports and commerce. Kim's work has been featured in prominent outlets such as TIME, Fortune, and The New York Times.