Kristin Broughton is a reporter at The Wall Street Journal. She covers CFOs and corporate finance, with a focus on retail, e-commerce, consumer interest, and financial markets, including banking and fintech. Kristin's work has been featured in notable publications such as Private Equity News, LiveMint, Yahoo Finance, and American Banker.
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Kristin Broughton's coverage primarily focuses on finance, business, and investments with an emphasis on data-driven content. She frequently cites data and press releases in her articles. Therefore, she may be more inclined to engage with pitches that provide unique insights backed by credible data or analysis.
As Kristin often covers topics related to CFOs, investments, mergers and acquisitions, as well as corporate strategy within the finance domain, she may find value in receiving pitches from industry professionals who can offer expert commentary or insider perspectives on these specific areas.
Given the nature of her coverage attributes and themes covered, engaging with financial analysts or professionals experienced in investment analysis could enhance outreach efforts aimed at catching Kristin's attention.
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By: Kristin Broughton
Plus, defense contractor L3Harris Technologies ousts its CEO following an investigation.
Appliance maker SharkNinja is building a tool to allow its finance team to monitor profitability in real time, potentially shaving weeks off the cumbersome process of building a forecast.
The bond market's rollercoaster ride this week created a more challenging environment for CFOs considering issuing debt.
Walmart 's finance chief had a message Thursday for analysts pressing the company on its decision to cut prices: Give it time.
Plus, Starbucks is laying off more than 200 workers.
By: Kelly Cloonan, Kristin Broughton
Intuit forecast slower sales growth in the year ahead as it navigates declines in its desktop business and attempts to woo more customers to its TurboTax platform.
By: Kristin Broughton, Jennifer Williams
E.l.f. Beauty, Walmart and Tractor Supply are among the companies dropping prices to boost sales.
By: Jennifer Williams, Kristin Broughton
Some retailers and consumer goods companies are reducing prices with help from a big and fortuitously timed pot of money: tariff refunds.
By: Kristin Broughton
Bill’s CFO on Going AI-First—and Cutting Jobs—in Her Rookie Year
Good morning. During her first year as CFO, Bill' s Rohini Jain received a crash course on the hard choices facing many software companies in the AI age.
