Lance Allan is the Sports Director at WGBA-TV. He covers a wide range of sports topics, including competitive sports, professional sports, and the business of sports, with a focus on both individual and team sports as well as major league sports and tournaments. Lance's work has been featured in WGBA-TV, TMJ4 News, WDJT CBS 58, Madison Magazine, and WKBT News 8 Now.
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Wauwatosa, United States (Local)
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Lance Allan's coverage shows a strong focus on local sports events in the Wisconsin and Milwaukee areas, particularly basketball and swimming. He also covers news related to the Green Bay Packers football team.
If you are involved in or have insights into these specific local sports events, reaching out to Lance with exclusive stories, behind-the-scenes access, or personal athlete profiles could be effective. Providing unique angles or human interest stories related to these events may also capture his attention.
Given his emphasis on event coverage (81%), it would be beneficial to tailor pitches around upcoming local sporting events or significant milestones for teams and athletes within Lance's geographic focus area of Wisconsin and Milwaukee.
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By: Lance Allan
MILWAUKEE (CBS 58) -- Recently, CBS 58 Sports Director Lance Allan had the chance for a one-on-one interview with new Wisconsin Athletic Director Shawn Eichorst. And clearly one topic that will come up -- the state of the Badgers football program and Luke Fickell. The Wisconsin head football coach acknowledged at Big Ten media day in Chicago that he's on the "hot seat."
By: Lance Allan
MILWAUKEE (CBS 58) -- Recently, new Wisconsin Athletic Director Shawn Eichorst came to the Milwaukee Athletic Club and sat down with our Lance Allan for a one-on-one interview on several subjects. Here is a portion of that interview.
BROOKFIELD, Wis. (CBS 58) -- After 17 games in 17 days, you deserve a night off. But not for Milwaukee Brewers Manager Pat Murphy, a man of the people. On Monday night, Aug. 17, Murphy made an appearance with an autograph signing at Lexus of Brookfield.
By: Lance Allan
MILWAUKEE (CBS 58) -- Before heading off to UW-Whitewater, Marquette running back Tommy Novotny played in the Wisconsin Football Coaches Association All-Star game. With mom, Anne, watching.
By: Lance Allan
MILWAUKEE (CBS 58) -- "I actually got a little bit of input from TJ, you know, training with him here," Riley Nowakowski says.
By: Lance Allan
MILWAUKEE (CBS 58) -- As freshman, roommates Cooper Catalano and Mason Posa burst on the scene for the Badgers.
WISCONSIN (CBS 58) -- "Alright, rock 'n roll, guys. Here we go!" dad, Kelly Appleby, says.
GREEN BAY, Wis. (CBS 58) -- The Wisconsin Badgers play the Notre Dame Fighting Irish in their first game of the season at Lambeau Field Sunday, Sept. 6.
By: Lance Allan
GERMANTOWN, Wis. (CBS 58) -- Paul Wagner makes no bones about it. CBS 58 "I grew up in Germantown," Lake Country Dockhounds pitching coach Paul Wagner says. "I was fortunate
By: Lance Allan
MINNEAPOLIS, Minn. (CBS 58) — Less than 24 hours before the Green Bay Packers and Minnesota Vikings kick off their seasons, Sunday's broadcast on CBS will feature some additional Wisconsin flavor.
