Global Associate Director, Audience Development
Lara Kramer is a Global Associate Director of Audience Development. She specializes in areas such as beauty and fashion, travel and tourism, and arts and entertainment, with a focus on adventure travel, air travel, and the fashion industry. Lara's work has been featured in notable publications including Condé Nast Traveller, Business Insider, and MSN.
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Lara's coverage primarily focuses on local entertainment news, travel & tourism, and beauty & fashion in Malaysia. For effective outreach to Lara, consider providing pitches related to unique events happening in Malaysia or interesting personal stories with a touch of quirkiness that would appeal to her audience.
Given the emphasis on personal stories and events, consider pitching human-interest stories involving individuals from diverse backgrounds within Malaysia. Additionally, lifestyle content such as fashion trends or travel destinations within the country may also resonate well with Lara's coverage preferences.
As she is based in Kuala Lumpur, localized event coverage or promotions specific to this area might be particularly appealing for her readership.
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Thirsty for JUICE content? Quench your cravings on our Facebook Instagram TikTok and WhatsApp
By: Lara Kramer
During a five-course silent dinner at Rancho La Puerta, travel writer Lara Kramer learned to settle into the silence.
Thirsty for JUICE content? Quench your cravings on our Facebook Instagram TikTok and WhatsApp
Get the hands-free convenience of a backpack without all the bulk—these mini bags are ideal for light hikes, theme parks, and sightseeing.
The Capitol by 1 Utama City Group is set to soft-open on 16 November 2026. The six-level lifestyle podium forms part of an integrated development that also includes two Grade A corporate office towers.
By: Lara Kramer
Get the hands-free convenience of a backpack without all the bulk – these mini bags are ideal for light hikes, theme parks, and sightseeing
Thirsty for JUICE content? Quench your cravings on our Facebook Instagram TikTok and WhatsApp
By: Lara Kramer
Die Kanadische rock band „Nickelback“ ist in erster linie bei den meisten Menschen als die Band hinter „How you remind me“ bekannt. Der 2001 erschienene Song ist jedoch bei weitem…
Thirsty for JUICE content? Quench your cravings on our Facebook Instagram TikTok and WhatsApp
Halloween plans? NEON Music Festival is bringing the undead to Kuala Lumpur for one night of hard-hitting beats, dark visuals, and completely unapologetic chaos.
