Lily Mercer

This week is spearheaded by the return of Nas & DJ Premier , who reignite their legendary chemistry on the sharp and soulful GiT Ready . It is a potent reminder of their combined impact on the culture, delivering that raw, fundamental energy that remains the gold standard for Hip Hop.

The countdown to North America has officially begun. In anticipation of the World Cup, England have released an atmospheric video to unveil the designs for the new Three Lions' home and away kit. Far from a standard kit drop; this is a cinematic celebration of English football culture, brought to life by one of the most influential figures in modern British music, Mike Skinner

In our latest sit-down, we headed to a rainy London rooftop to catch up with TheArti$t . Following the massive resonance of ‘SOBER', we wanted to dig deeper into the person behind the moniker—exploring everything from her Newark roots to the intentional symbolism behind her signature use of the colour purple.

SPRITE 2026: There's a reason Sprite continues to sit at the centre of culture. It understands that refreshment isn't just about what you drink, it's about what you feel. In 2026, the brand pushes that idea further, blending flavour, sound and street culture into a multi-sensory experience that feels as much like a moment as it does a campaign.

Maharishi reunites with Mizuno, continuing an ongoing dialogue between technical innovation and symbolic design. Reinterpreting the Wave Prophecy LS, the collaboration reflects Maharishi's long-standing exploration of duality—where Eastern and Western influences, nature and technology, function and expression converge.

As the UK prepares for a summer defined by the global game, NICCE is stepping onto the pitch with a fresh drop that bridges the gap between terrace culture and contemporary streetwear. Drawing on the deep-rooted heritage of classic football kits, the brand has reimagined traditional sporting silhouettes for a modern audience, ensuring your match-day wardrobe is sorted well before kick-off.

BASHMENT SOUND INTERVIEW: From the underground heat of Miami's Grand Central to the summit of the global charts, Bashment Sound has evolved from a grassroots party series into a definitive cultural powerhouse. By seamlessly stitching together the raw energy of the Caribbean with the polished requirements of the modern dancefloor, they have become the architects of a sound that knows no borders.

This week's curation is spearheaded by a massive wave of high-energy Hip Hop and vibrant Caribbean crossovers, delivering the raw, fundamental energy that remains the gold standard for the culture. The selection sets a high-octane tone for the weekend, led by the fierce delivery of Young M.A and the heavy-hitting presence of Latto and GloRilla. The momentum is undeniable as BNYX® enlists Quavo for HunchO STEP!, pushing the boundaries of modern production, while Snoop Dogg provides a masterclass in West Coast authority.

THE FRIDAY ROTATION DROP LIST: MAY 1ST: This week's lineup features a massive wave of high-energy Hip Hop and infectious Caribbean crossovers that hit differently. We're kicking things off with some serious heat for the weekend—Meek Mill is back on his freestyle wave, and the Asake and Kabza De Small link-up is pure energy. NAV and Quavo keep the momentum moving with MUTT, while Tee Grizzley and Shoreline Mafia bring that raw, unfiltered grit that keeps the speakers rattling.

TJ Atoms sits down with Viper Magazine to discuss his Philadelphia roots, breaking out of his environment, method acting discipline, and creating experimental, therapeutic music with his new single ‘Blue Beam'. From his gritty Philly upbringing and Wu-Tang legacy to his own raw, experimental sound, the actor and musician breaks down his therapeutic new musical era.