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Lisa Johnston
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Lisa Johnston

Editorial Director

AS SEEN ON
Consumer Goods Technology

Preston's Summary

Lisa Johnston is the Editorial Director at CGT. With a strong background in journalism, she specializes in technology, retail, and consumer goods, catering to both business and consumer audiences. Lisa has been featured in The Manila Times, Edgell Communications, Inc., Path to Purchase Institute, and Consumer Goods Technology, and is known for her insights on the beauty industry and deep learning.

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Geo Focus

Coverage Attributes:

Beta
Informative: 43 %
Data Driven: 34 %
Interviews Q&as: 21 %

Themes Covered:

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Most Recent Topics:

  • Beauty Industry
  • Deep Learning

Pitching Insights

Lisa's coverage focuses on consumer packaged goods, retail, marketing strategies and supply chain management. She frequently features press releases and cites data in her articles.

To effectively reach out to Lisa, consider offering newsworthy insights or data-driven analysis related to the CPG industry. This could include innovative marketing strategies, impactful changes in consumer behavior, or advancements in supply chain management within the sector.

As she often references press releases and utilizes data extensively in her articles, providing well-supported information will likely capture her attention. If you have access to relevant industry statistics or can offer unique perspectives supported by credible data sources, these may enhance your pitch’s appeal to Lisa.

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