By: Lois Elfman
Last week, the 2026 Sports Business Journal (SBJ) Game Changers conference brought women who work in sports together.
Lois Elfman is a journalist with a focus on sports, culture, and education. Her work often explores themes related to competitive sports, campus life, and the intersection of culture and society, particularly within the realms of higher education and professional sports. Lois has been featured in notable publications such as Falls Church News-Press, Wiley, and Ms. Magazine, among others.
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New York City, United States (Local)
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Lois Elfman's coverage strongly focuses on local sports, particularly women's college sports and figure skating. She would likely be most receptive to pitches that involve new developments in local New York City or broader United States-based women's sporting events, especially those related to basketball, volleyball, and figure skating.
Given her focus on event coverage and expert commentary in the sports industry specifically related to female athletes and college sports, she may respond well to pitches offering insights from coaches or athletes participating in these events. Additionally, presenting data-driven stories around the performance of women's teams could align with her coverage style.
Considering Lois’s geographic focus is primarily local (New York City), she might also appreciate pitches related to initiatives supporting women’s participation in collegiate athletics within this area.
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