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Lois Mackenzie
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Lois Mackenzie

Deputy editor

AS SEEN ON
Mashable, The Independent, The Independent, Mashable SE Asia, AOL, Inc.

Preston's Summary

Lois Mackenzie is a Deputy Editor at various publications including the North-West Evening Mail and The Herald Scotland. She covers a diverse range of topics including retail, e-commerce, beauty and fashion, as well as natural sciences, with a keen focus on the jewellery and luxury goods sectors. Lois has been featured in numerous outlets such as Yahoo News UK, The Independent, and Mashable, showcasing her expertise across these themes.

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Coverage Attributes:

Beta
Informative: 39 %
Promotional: 27 %
Reviews: 16 %
Listicles: 11 %
Gift Guides: 2 %

Themes Covered:

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Most Recent Topics:

  • Beauty Industry
  • Makeup & Skincare
  • Hair Care Industry
  • Aestheticians_Estheticians
  • Drinks & Spirits
  • Packaged Beverages
  • Online Marketplaces

Pitching Insights

Lois Mackenzie's focus primarily centers around fitness, workouts, and related products. She frequently writes reviews and how-to guides on various exercises, equipment, and workout routines. Her coverage also includes topics like beauty & fashion as well as house & home.

If you are a fitness expert or have expertise in workout techniques, providing insights into the effectiveness of specific exercises or equipment could be valuable for Lois' articles. Additionally, if you represent a company offering fitness products or services that align with her coverage themes (e.g., athleisure wear), sharing promotional deals effectively may catch her attention.

Given Lois's broad interest in fitness-related content including leg workouts, upper body strength training, warm-up exercises etc., pitching ideas related to these areas might resonate with her readership.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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