Mat Brett is a Technical Editor at Farrelly Atkinson Ltd. He specializes in a diverse range of topics including automotive, motorcycles, beauty and fashion, sports, engineering, and travel, with a particular focus on mechanical systems and consumer products. Mat's insights and expertise have been featured in Farrelly Atkinson Ltd.
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Mat Brett's articles predominantly focus on cycling, road bikes, and related accessories. His coverage includes reviews and event coverage with a particular emphasis on the aesthetic aspects of cycling equipment and design.
Given Mat’s high percentage of review content, he would likely be interested in pitches that offer unique perspectives or insights into new road bike models, innovative bike accessories, or upcoming trends in the cycling industry. Pitches should emphasize the design and beauty aspects alongside the functionality when relevant.
As his geographic focus is national (United Kingdom), consider tailoring pitches to include products or events specifically relevant to this region. If you're representing a brand or product related to road biking or cycling gear available in the UK market, it could be particularly appealing for Mat's audience.
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By: Mat Brett
If the thought of wrestling your road bike onto the turbo every time you want to ride indoors fills you with dread, JetBlack may have the answer. We gave the JetBlack Victory Smart Trainer with Zwift Cog and Click a rare 10/10 review here on road.cc last year, so we’re interested to hear about the ... Read more
By: Mat Brett
Italy’s Columbus, best known for its tubing and more recently for components like handlebars and stems, has entered the carbon road wheels market with the Cento, Spirit and Gara clincher/tubeless models, with all-road and gravel wheels to follow in 2027. The wheels have been in development for two years, and final assembly is in Italy.Columbus ... Read more
By: Mat Brett
Pinarello has updated its X Series endurance road bike range with increased tyre clearance, integrated frame storage, and prices starting at £3,150. 2027 Pinarello X9 complete bike studio (Image Credit: Pinarello) Increased tyre clearance? Everyone’s at it these days, in both the road and gravel worlds, and Pinarello now offers space to fit tyres up ... Read more
By: Mat Brett
Scott has updated its Addict Gravel with space for tyres up to 57mm wide, increased frame compliance, and frame weights as low as 794g, saying that the new models offer long-ride comfort, stable handling, and the ability to carry what you need. 2027 Scott Addict Gravel 10 Photo © Scott Sports : Moritz Ablinger : ... Read more
By: Mat Brett
Ever wished your cycling glasses could do more than sit on your nose while you sweat? BleeqUp clearly thinks the answer is yes. Its new Rover sports glasses are being pitched as “the world’s first AI sports companion built into eyewear” – they’re designed to be an action camera, cycling safety system, training assistant and ... Read more
By: Mat Brett
Cube has completely redesigned its Agree C:62 carbon road bike, and it looks like it offers great value, with the Agree C:62 ONE – equipped with a Shimano 105 Di2 groupset, carbon wheels and an integrated carbon cockpit– coming in at just under £3k. The Agree C:62 SLT Di2, fitted with a top-level Shimano Dura-Ace Di2 groupset ... Read more
By: Mat Brett
Zwift has just introduced the Ride V2 indoor cycling setup, which offers more adjustability than the original model at the same price, and announced a raft of updates to its online fitness platform over the coming weeks.> Over a decade since it revolutionised indoor training, has Zwift stood the test of time? 2026 Zwift Ride ... Read more
By: Mat Brett
Trek has introduced an electric version of its new Domane endurance road bike, along with a new electric city bike called Inbound+ and an e-bike-certified Charge WaveCel helmet that features an integrated daytime running light.Trek introduced its updated Domane last month, dropping the long-running IsoSpeed decoupler in favour of a new carbon layup, flexing seatpost and ... Read more
By: Mat Brett
We all know that Shimano is about to update its top-end Dura-Ace groupset – it has been seen at the Vuelta a España and Shimano has already unveiled Dura-Ace 9300 wheels – and now new pictures have surfaced on the Weight Weenies forum giving us a slightly clearer glimpse of what is to come (BikeRadar beat ... Read more
By: Mat Brett
Hunt has given its 650B Adventure Carbon Disc wheelset a big overhaul, adding its H_Core carbon reinforcement technology and targeting gravel riders who want to run big tyres for rough riding and fully loaded adventures. 2026 Hunt 650B Adventure Carbon wheels – rear wheel being held (Image Credit: Hunt) 650B may have fallen out of ... Read more
