Mat Brett is a Technical Editor at Farrelly Atkinson Ltd. He specializes in a diverse range of topics including automotive, motorcycles, sports, and the intersection of retail and e-commerce, with a particular focus on mechanical systems. Mat's insights and expertise are featured in Farrelly Atkinson Ltd, where he explores the evolving landscape of sports business and the impact of artificial intelligence and machine learning.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
Not enough data
Mat Brett's articles predominantly focus on cycling, road bikes, and related accessories. His coverage includes reviews and event coverage with a particular emphasis on the aesthetic aspects of cycling equipment and design.
Given Mat’s high percentage of review content, he would likely be interested in pitches that offer unique perspectives or insights into new road bike models, innovative bike accessories, or upcoming trends in the cycling industry. Pitches should emphasize the design and beauty aspects alongside the functionality when relevant.
As his geographic focus is national (United Kingdom), consider tailoring pitches to include products or events specifically relevant to this region. If you're representing a brand or product related to road biking or cycling gear available in the UK market, it could be particularly appealing for Mat's audience.
This information evolves through artificial intelligence and human feedback. Improve this profile .
By: Mat Brett
Shimano has introduced a completely new SPD-SLR clipless pedal system to its high-level Dura-Ace and Ultegra ranges, with a lower stack height, faster engagement and lighter cleats than existing SPD-SL – and although the new pedals and cleats look similar to their predecessors, they’re NOT cross-compatible. 2026 Shimano Dura-Ace PD-9300 pedal studio (Image Credit: Shimano) > ... Read more
By: Mat Brett
The best indoor cycling bikes and equipment 2022 – everything you need to know. Get the most from your indoor cycling with our complete guide to turbo trainers, smart bikes, exercise bikes and everything else you need
By: Mat Brett
What do you get if you cross an aircraft engineer, some aluminium tubing, some truck tyre levers and your family’s Aga? The world’s first genuinely portable folding bicycle. 1974 Bickerton Portable full bike (Image Credit: Bickerton Portables) This is the story of the original Bickerton Portable, the light bike that appeared in the early 1970s ... Read more
By: Mat Brett
France’s Look has added a G85 CezalRS race bike to its existing G85 Cezal gravel range, saying the new model offers aerodynamic performance “where it pays, in the rider position and cockpit”, while prioritising handling, control, and power transfer.The G85 CezalRS is said to be built around a 1,000g frame (size medium), 200g lighter than ... Read more
By: Mat Brett
Colnago has unveiled the G5-X race-oriented gravel bike, saying that the new platform is suitable for everything from one-day races like The Traka and Unbound to multi-day ultras like GranGuanche Audax, where sleeping out is part of the deal. The G5-X comes with 53mm of tyre clearance and a carbon layup that’s said to be ... Read more
By: Mat Brett
We’ve got a right old mix of tech news to tell you about this week, including aero bars specially designed for riding indoors, Sidi shoes that don’t cost the earth, and how you can compete for a world title without leaving home. But we’re kicking off with some head-up display glasses that weigh no more ... Read more
By: Mat Brett
Pop to the shops, take the scenic route home, or venture onto a gravel trail just because you can – Scott’s all-new electric E-Ville range aims to make urban riding more comfortable, more practical, and a whole lot more appealing. E-Ville is a full-suspension, low step-through urban e-bike that’s designed for recreational riding as well ... Read more
By: Mat Brett
We’re cramming in a whole load of tech news for you this week, including an app designed to avoid finding your drivetrain and sensors out of charge, AI-powered coaching that offers real-world rewards and Northwave’s shoes to help you get through winter comfortably, but we’re starting with the retro-looking high-tech bike computer that Silca has ... Read more
By: Mat Brett
Garmin has unveiled a new Edge 1060 GPS cycling computer that adds voice commands along with improved navigation and a larger screen than on the existing Edge 1050, plus an Edge Explore 3 that “offers essential ride data on a vivid and responsive touchscreen display”, and an Edge Explore 3 Plus that comes with optional ... Read more
By: Mat Brett
Coros has launched a new Dura 2 Solar GPS bike computer that offers voice control alongside upgraded hardware, offline re-routing, routeless climb detection, live tracking, and new cycling-focused fitness metrics in the companion app. Like the previous model, the Dura 2 Solar comes with up to 120 hours of battery life – and solar charging adds ... Read more
