Matthew Allard is a Cinematographer at News Shooter. He specializes in various aspects of technology, including consumer tech, software, and engineering, with a particular focus on cameras and photography equipment, digital photography, and consumer electronics. Matthew's work has been featured in NeurologyLive, Mondaq, and News Shooter.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
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Matthew's articles predominantly focus on product promotions, press releases, and private sector announcements within the photography, videography, camera equipment, technology and electronics domains. Given this emphasis on promotional deals and new product releases in the tech industry, he is likely to be most receptive to pitches related to new product launches or major updates from prominent companies in these sectors.
He covers a wide range of topics including photography and videography equipment as well as broader technology areas. Therefore, if you have news about innovative products or significant updates in these fields that are relevant to an international audience without specific geographic focus requirements for coverage placement then Matthew would be a suitable journalist to reach out to.
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At IBC 2026 in Amsterdam, SmallRig was showing its new iPhone 18 Pro Cage Series. There are two kits: the Dual-Handle Kit and the Creator Kit.
At IBC 2026, NANLITE had two new prototype LED lighting fixtures on display that have yet to be announced. The vela 300c and vela 150c feature a squarish/rectangular form factor and a Bowens mount.
At IBC 2026 in Amsterdam, SmallRig was showing its upcoming FM 60B Umbrella Light, which features a patented lamp‑body opening‑closing and quick‑release panel structure with an all‑in‑one umbrella‑light design.
By: Matthew Allard
At IBC 2026 in Amsterdam, Portkeys was showcasing its new MT22DS II heavy-duty production monitor. The 21.5-inch production monitor is encased in ultra-durable aluminum and ships in a protective EPP box.
At IBC 2026 in Amsterdam, Wise announced its new CFexpress 4.0 Type B MK-IV series.
At IBC 2026 in Amsterdam, PortKeys was showing its new LH5PIII monitor. The monitor features a 5.7″ 2200nit touchscreen display with a resolution of 2160 x 1080.
By: Matthew Allard
At IBC 2026 in Amsterdam, NEEWER was showing its new PS099U 99Wh V-Mount Battery with Smart APP Control
At IBC 2026 Amsterdam, NEEWER was showing its upcoming AS100C LED Light, which features a brand-new light engine. Other versions in higher output capacities will eventually follow.
At IBC 2026 in Amsterdam, SWIT was showing its upcoming Omni2 V-mount batteries. There will be two versions in the series: the Omni2-99S and the Omni2-150S.
By: Matthew Allard
At IBC 2026 in Amsterdam, Desview was showing its new Core OL Series High-Bright Multiview Production Monitors, which are claimed to deliver measurable improvements in color accuracy, performance, and workflow efficiency.
