Matthew Leong is an Editorial Assistant at Mumbrella. He focuses on topics such as earned media, media relations, and marketing technology, while also covering consumer events and entertainment news. Matthew's work has been featured in Global Advertising News, Media Industry Observer, media.info, and The Business Herald.
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Australia (National)
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Matthew Leong's coverage heavily focuses on press releases and private sector announcements within the sales, marketing, content & publishing, and product promotions domains. His articles mainly revolve around advertising, public relations, marketing, media, and promotions.
When reaching out to Matthew with pitches or news stories it would be advisable to tailor them towards newsworthy industry-specific announcements such as product launches, company developments in the advertising/marketing sectors or promoting events related to these industries. He covers local (Australia) news predominantly but also includes a focus on New South Wales and Sydney. Therefore any story ideas should have a relevance or impact at least within Australia if not specifically focused in New South Wales or Sydney.
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Kevin Kivi will lead WPP Media's South Australian operations, bringing 25 years of global leadership experience in advertising, media, and communications.
Alexia Gates-Foale will lead the company's global independent content strategy, overseeing original kids, family, and scripted productions.
By: Matthew Leong
Narrative Communications has expanded its presence with a new Sydney base led by Sophie Mullen. The announcement:
The campaign encourages Australians aged 55 and over to take an extended gap year, supported by a competition and personalised travel experiences.
By: Matthew Leong
The campaign highlights how Gen Z university students use Snapchat to connect, communicate and build friendships in real time.The announcement:As the new academic year begins, Snapchat is rolling out the next iteration of its integrated “Say it in a Snap” campaign in Australia, positioning the platform as the digital equivalent of the university quad, where […]
By: Matthew Leong
The campaign celebrates die-hard music fans with collectible posters, festival prizes, and interactive experiences.The announcement:Westpac NZ, Saatchi & Saatchi NZ and Spark Foundry NZ have teamed up to launch ‘Laneway Loot’ – an immersive campaign crafted for true music fans at Laneway Festival 2026. Designed to celebrate die-hard fans – ‘the real ones’ – the […]
By: Matthew Leong
The new in-person format aims to deliver up to three times greater return on time invested in agency, advertiser and media partner collaboration.The announcement:Avid today announced the launch of an in-person format called Collab Sessions, the industry’s first curated collaboration meeting format designed to generate up to three times greater return on time invested in […]
Miriam Healy has been announced as the chief technology officer of Digitas Australia. The announcement:
Revolution360 will now represent the out-of-home (OOH) inventory of Wrappr.The announcement:Revolution360 will now exclusively represent Wrappr’s out-of-home (OOH) inventory, bringing the leading vehicle-wrapped advertising platform into its portfolio and creating one of Australia’s most far-reaching media networks. The deal merges Revolution360’s static sites with Wrappr’s mobile fleet, giving advertisers access to audiences across nearly every […]
By: Matthew Leong
Independent agency Apparent has delivered its first campaign for workforce compliance solution Kinatico Compliance, featuring an Australian working dog named KC.The campaign uses the canine as a metaphor for Kinatico’s new compliance tool — reliable, alert and adept at sniffing out compliance risks, much like a dog with a keen sense of smell.The 30-second spot […]
