By: Melita Kiely
Midleton Very Rare is beginning its new Rare Wood Collection with the first whiskey finished in Irish sweet chestnut casks.
Melita Kiely is an Editor at The Spirits Business and The Drinks Business. She specializes in food and beverages, with a focus on beverage production, drinks and spirits, and consumer packaged goods, while also covering events and conferences related to hospitality and leisure in North America and Latin America. Melita's work has been featured in prominent industry publications, highlighting her expertise in the dynamic world of beverages.
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Melita Kiely's coverage primarily focuses on the spirits and alcohol industry, with a particular emphasis on product launches, sales figures, and industry trends. Her articles often include press releases and private sector announcements.
Given her focus on the business aspects of the spirits industry, Melita may be receptive to pitches related to new product launches, marketing strategies in the alcohol space, or exclusive data insights about sales performance within the industry.
It's important for potential sources pitching to Melita to provide concrete data or valuable insights into market trends and consumer behavior within the spirits and alcohol sector. These can help strengthen pitches aimed at securing coverage in her publications.
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