Mike Dojc

Mike Dojc, Contributor For the space of a few seconds, Notah Begay III was too stunned to even react.

Good Good, a golf brand born on YouTube, has evolved into a comprehensive business spanning media, apparel, and events, backed by nearly 4 million social followers and a recent $45 million investment. The company is now aggressively expanding its product development, notably by hiring former TaylorMade and Sun Day Red product designer Alex Criscuolo. This strategic move underscores Good Good's ambition to become a premier golf apparel brand, moving beyond creator merchandise. Criscuolo emphasizes leveraging the brand's unique parasocial relationships, where authentic creator connections drive consumer affinity, a departure from traditional pro endorsements. His influence on collections will be evident by 2027, aiming to convert audience engagement into significant enterprise value.

Portugal's Algarve, once one of Europe's premier golf destinations, gradually lost its premium standing as years of underinvestment and a shift toward mass-market tourism repositioned it as a value destination. Now, backed by billions in private investment from Arrow Global, the region is seeking to reclaim its place at the high end of the golf market. The redevelopment of the Ernie Els-designed Els Club Vilamoura exemplifies that strategy, which aims to attract not only golfers but also second-home buyers and year-round residents through a combination of golf, hospitality, real estate and lifestyle amenities. Whether that premium repositioning succeeds remains the defining question.

With payroll generally targeted at 45% to 55% of gross revenue, golf clubs have reason to seek greater labor efficiency. Golf Genius has introduced AI across its golf technology products to automate administrative work, from processing pro shop shipments to tournament operations. Club operators report meaningful time savings, but differ on whether those efficiencies translate into financial returns. Some point to greater staff capacity and avoiding additional hires, while others question the value of saving time when employees already have capacity. The debate highlights a larger question for golf clubs investing in AI: when does greater efficiency actually improve the bottom line?

Cole Haan may have only stepped into men's apparel this past spring in a partnership with Catapult , but the nearly 100-year-old American brand's

Mike Dojc, Contributor When the Tour Championship tees off Thursday at East Lake, Scottie Scheffler, Rory McIlroy, Wyndham Clark and 27

Five years after a Shark Tank appearance put FlingGolf on the map—and two years after its emergence as an organized competitive sport—inventor Alex

When it comes to both meal prep and golf, a keen mind goes a lot farther than a sharp knife or a fast swing. Fans of Australian pro Min Woo Lee—the younger brother of 11-time LPGA Tour winner Minjee Lee—wear chef's hats while watching their player “cook” on the golf course.

Mike Dojc, Contributor Cromvoirt, a seemingly provincial Dutch village of fewer than 1,000 people, has nonetheless found unique ways to forge connections with the wider world.

The Modern Tour, developed with Akshay Bhatia, tests whether TravisMathew can grow its performance credibility in golf footwear.