Mike Mazzeo

For Wisconsin brand Johnsonville, which became the race’s sponsor as part of a long-term deal with the Brewers in 2018, it provides an opportunity of sorts. Johnsonville already bills itself as the No. 1 sausage brand in America.

After securing their first trip to the World Series since 1982, more Milwaukee merchandise was sold in the first 48 hours after clinching the NL Pennant than any other pennant winner on record in the same post-clinch period (AL or NL).

How front office continuity and culture helped the Brewers pursue their first World Series title

MILWAUKEE – A low-budget World Series matchup will not sway MLB and its owners from pursuing a salary cap.

MILWAUKEE – Brewers fans haven't just been buying World Series tickets and merchandise. They've also been hitting the concession stands in droves to purchase food and beverage.

Just over two years after Hurricane Milton tore the roof off the Trop, the Rays will host Game 3 of the World Series Monday night in the renovated 36-year-old ballpark.

During the postseason, the Brewers, who are a win away from their first World Series title, have generated an MLB-high $13M in social media value, according to Zoomph data, spanning over 1,200 posts on X, Instagram, Facebook, YouTube and TikTok from Sept. 28 through Game 3. Those posts have garnered 338 million impressions and 16 million engagements.

Michael White has been installed by the MLB Players Association as Interim Chief Financial Officer.

MLB teams combined to generate $2.12B in sponsorship revenue in 2026, a 7.3% increase from the previous year, according to a report from SponsorUnited.

A majority of MLB fans support a salary cap, but they're more likely to blame owners than players if a labor dispute leads to a work stoppage, according to a new SBJ poll conducted in partnership with Seton Hall University.