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Prerna Lidhoo
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Prerna Lidhoo

Senior Assistant Editor

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Autocar Professional, Autocar India

Preston's Summary

Prerna Lidhoo is a Senior Assistant Editor at Autocar Professional. She specializes in the automotive industry, covering a range of topics including electric vehicles, car manufacturing, and transportation and mobility. Prerna's insights and expertise have been featured in Business Today, Autocar Professional, and Autocar India.

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Geo Focus

India (National)

Coverage Attributes:

Beta
Informative: 50 %
Interviews Q&as: 23 %
Data Driven: 22 %
Promotional: 2 %
Opinion: 1 %

Themes Covered:

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Most Recent Topics:

  • Cars
  • Trucks & Lorries
  • Dealership Management

Pitching Insights

Prerna's coverage spans a variety of industries including automotive, content & publishing, and business. She often includes data and press releases in her articles. Given this focus, she may be interested in receiving pitches from companies or experts within these sectors who can provide fresh insights backed by relevant data.

She frequently covers topics related to mergers & acquisitions, travel industry trends, electric vehicles and investments. If you have specific upcoming events or recent developments in these areas that are supported by credible data or press releases, they could make valuable pitching points for Prerna.

As she is focused on India specifically, offering localized angles or exclusive access to Indian industry leaders would likely resonate with her readership.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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Articles

Autocar Professional

Why Commercial Vehicles Need Better Design

Why Commercial Vehicles Need Better Design

By: Prerna Lidhoo

Pratap Bose explains why commercial vehicle design is about far more than looks. From driver comfort, ergonomics and safety to technology, software and customer feedback, he explains how design can influence truck-driver choice even in a traditionally TCO-driven industry.

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