Samantha McLean is the Managing Editor at Elite Agent. She focuses on the intersection of real estate and technology, particularly in areas such as PropTech, commercial and residential real estate, and property management. Samantha's work has been featured in BioRxiv, Elite Agent, and EIN Presswire.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
Australia (National)
Not enough data
Samantha McLean's articles primarily focus on the real estate industry, offering expert commentary and how-to guides. If you have expertise in areas such as real estate trends, leadership within the industry, property management strategies, or tips for real estate agents to succeed in the current market, she may be interested in your insights.
Given her emphasis on "how-to" content and expert commentary within the real estate sector, consider providing actionable advice or case studies that can offer practical value to professionals working in this field. Samantha does not specify a geographic focus but seems to cover topics with broader applicability across different regions.
This information evolves through artificial intelligence and human feedback. Improve this profile .
By: Samantha McLean
The third spam crackdown of 2026 arrived on Tuesday 18 August with no blog post and no list of targets, which leaves agencies with the two things that were always going to decide it – proof you have actually been there, and something to say that isn't already on 400 other websites.
Seven months after a history-making trifecta at the International Property Awards, New Zealand's largest family-owned real estate company gathered its people in Auckland last week with a clear message from Managing Director Peter Thompson – the view from the top is no place to stand still.
By: Samantha McLean
In the first track of The Edit, Samantha McLean and Chris Hanley get past the easy answers on trust, hard vendor conversations and the operating rhythm that moves stock in a headwind market.
By: Samantha McLean
He started at LJ Hooker Bondi Junction in 1995, learned soft skills at a Hollywood acting school on Mike Ferry's orders, and went top ten at McGrath in his first year working commission-only. For most of the time since, Claudio Encina has been coaching Australia's best agents – including, these days, top performers at The Agency. After mining the archives for the wisdom of Chris Hanley and Matt Lahood, Samantha McLean went back in for the coach who has been a good friend, and a part of the Elite Agent story from the very beginning. She found more than twenty recordings spanning 2016 to 2022, most of them made in markets at least as hard as this one. Here are the lessons worth revisiting and keeping
By: Samantha McLean
In Track 02 of The Edit, Samantha McLean, Chris Hanley and Fiona Blayney examine the gap between managing people and developing them – and why AI efficiency cannot replace human coaching, communication and judgement.
In Track 03 of The Edit, Samantha McLean and Alexandra Warren unpack what Diakrit's consumer research with Stone Real Estate found when it asked recent buyers and vendors directly – why vendors will pay for marketing they can see working, what buyers are frustrated by, and what a listing needs when its first reader is a machine.
Ten of 12 tracked economists expect the RBA to hold, but market pricing implies a 54 per cent chance of a rise, leaving borrowers with a genuinely uncertain outcome ahead of spring.
By: Samantha McLean
Leanne Pilkington spent years thinking of herself as “a great number two”. Then she bought into Laing+Simmons with a group of franchisees. Samantha McLean went back through her columns and conversations with Elite Agent for 30 lessons on backing yourself, leading people and having the conversations that matter.
Commercial marketing documents, rental inspection requests and listing preparation inspired the winning customer projects at REA Group's 2026 Hackdays.
REA Group's CEO sees an opportunity for AI to give agents more time for the relationships and conversations that matter to their clients.
