Sharon Edelson

Claire's is overhauling its core piercing business to appeal to modern Gen Alpha girls, particularly 10-year-olds. The revamp includes upgraded associate training, enhanced clinical safety protocols with FDA-registered devices, and a new lavender-themed in-store experience. Jillian Cueff, Chief Merchandising Officer, highlights Claire's unique position in the mall piercing market despite growing competition, aiming to create a "playground for girlhood." The company, which has pierced 131 million ears, is introducing new styles like lab-grown diamonds and offering free piercing with kit purchases starting at $29.99. New store elements feature interactive earring bars, comfort items, and selfie mirrors, alongside curated toys and viral products. Despite past bankruptcies, Claire's is now focused on driving revenue, profit, and delivering a "surprise and delight" customer experience by elevating style, quality, and value across its 900 stores.

Yoto, the audio platform that lets kids explore stories, music and learning, is expanding its footprint at Target Corp. and moving from the electronics aisle into Target's Play section nationwide.

Continuing to build on its mantra of “Yes, JCPenney,” the long-suffering mid-priced retailer continues to hone its marketing message and assortment

Seel, an AI-driven operations platform for commerce, today launched a new resale capability within its order center that allows shoppers to recover value from their gently used clothes when they’re no longer eligible for a return or refund from the retailer once that window has closed.

Walmart Inc. announced its financial results for the second quarter of fiscal year 2027 and retail analysts were not impressed, despite some impressive metrics.

A customer shops at a Target store in Austin, Texas. The ongoing U.S.-Canada tariff war is taking a toll on consumers, who are concerned about the

Khloé Kardashian's Khloud Plus Collagen Protein Chips have landed at Walmart. With 17g of total protein, including 2g of hydrolyzed collagen per

Khloé Kardashian with a bag of her Kloud Plus Collagen Protein chips. An exclusive flavor, Jalapeño, launched at Walmart stores and walmart.com.

Grocery technology company Instacart unveiled Clementine, an AI-powered grocery shopping assistant available across North America on the Instacart Marketplace.

Steve Madden is ready for the holiday season and increased consumer use and adoption of AI. However, retailers in general aren’t prepared.