Sheena Butler-Young is a Senior Correspondent at The Business of Fashion. She covers critical topics within the fashion industry, including workplace dynamics, talent, and issues surrounding diversity and inclusion, drawing on her extensive experience as the former deputy editor of Footwear News. Sheena has been recognized for her work with the Penske Media Corporation’s Journalistic & Creative Excellence Award and is featured in The Business of Fashion.
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By: Dan Hastings, Eoghan O Donnell, Sheena Butler-Young
As economic uncertainty and hiring freezes reshape parts of the fashion and beauty job market, BoF's Eoghan O'Donnell and Dan Hastings join Sheena Butler-Young to unpack BoF's Most Desirable Beauty and Fashion Companies list and what makes an employer stand out today.
Global editorial director Steff Yotka will succeed Bettridge, who is leaving his post to focus on his creative studio Content World.
After decades of mixed results, a new generation of UK brands is expanding into the US. This time, they're prioritising community, patience and cultural translation over splashy launches.
By: Cathaleen Chen, Sheena Butler-Young
BoF's retail editor Cathaleen Chen joins Sheena Butler-Young to break down the standout names and data behind BoF's inaugural list of the world's 65 best independent fashion stores — and why the pleasure of ‘moseying around' is still so relevant amongst consumers.
BoF US Editor Diana Pearl joins Sheena Butler-Young on The Debrief to explain why the number at the top of a creator's profile no longer tells brands what they need to know — and what's replaced it.
BoF senior editorial associate Shayeza Walid joins Sheena Butler-Young on The Debrief to unpack why upcycling is breaking out of its niche corners and into the mainstream — and whether it can become a durable part of fashion's supply chain, rather than just a moment of high-profile experimentation.
Gap's cultural resurgence is translating into double-digit sales growth. But sustaining the parent company's momentum will depend on reviving its much larger Old Navy business, with a new chief executive at the helm.
By: Sheena Butler-Young, Daniela Morosini
BoF Senior Beauty Correspondent Daniela Morosini joins Sheena Butler-Young on The Debrief to break down what 2026 earnings so far reveal about the state of beauty — where growth is concentrated, where the cracks are showing, and what to watch in the second half.
By: Sheena Butler-Young
As artificial intelligence reshapes perceptions of white-collar work and four-year degrees face scrutiny, brands see an opening to rebuild a dwindling pipeline of tailors, patternmakers and leather-goods craftspeople.
As AI makes digital imagery even easier to fake, BoF's Diana Pearl and Marc Bain join Sheena Butler-Young on The Debrief to unpack why some luxury brands are betting on real artists and handmade craft to win back customers who feel alienated by a fashion industry built for the screen.
