Sheena Butler-Young

As artificial intelligence reshapes perceptions of white-collar work and four-year degrees face scrutiny, brands see an opening to rebuild a dwindling pipeline of tailors, patternmakers and leather-goods craftspeople.

As AI makes digital imagery even easier to fake, BoF's Diana Pearl and Marc Bain join Sheena Butler-Young on The Debrief to unpack why some luxury brands are betting on real artists and handmade craft to win back customers who feel alienated by a fashion industry built for the screen.

BoF commercial features editor Dan Hastings joins Sheena Butler-Young on The Debrief to explore how rising tuition costs and the disruption of AI could give fashion a new opportunity to attract young workers to careers in tailoring, patternmaking and other skilled trades.

Gourmet grocers have become an unlikely marketing partner for fashion and beauty brands looking to deliver novelty and experience in a crowded marketing landscape. BoF marketing correspondent Haley Crawford joins Sheena Butler-Young to unpack what's driving the trend — and where it risks becoming just another photo op.

Nearly two years after investigations exposed labour abuses in Italy's luxury supply chain, brands have strengthened oversight and increased audits. But questions around pricing pressure, subcontracting and accountability remain. BoF Global Markets Editor Sarah Kent joins The Debrief to unpack what has changed — and what hasn't.

A year into fashion's biggest wave of creative director changes, BoF's Chief Luxury Correspondent Robert Williams joins Sheena Butler-Young on The Debrief to break down which luxury houses have turned new talent into momentum — and which are still finding their footing.

Kelly Clarkson’s viral feud with an independent Brooklyn toy store has ignited debate over poor customer service, which experts say can be remedied with investment in training and employee motivation.

After Kelly Clarkson's viral clash with a Brooklyn boutique, BoF's Jessica Kwon and Cathaleen Chen join Sheena Butler-Young on The Debrief to unpack why customer service keeps failing shoppers — and who's actually paying for it.

Brands like Evereve, Ulla Johnson and Frances Valentine are courting older shoppers with spending power and brand loyalty, without sacrificing their youth appeal.

As fashion brands remain focused on courting younger consumers, BoF's Sheena Butler-Young and Diana Pearl unpack why the industry may be overlooking one of its most valuable customer groups: the mature shopper.