When superfood brand Organic Traditions cut half its product line, it was embracing a new logic in retail—using less to boost the bottom line
Srivindhya Kolluru is a contributing columnist for the Star’s Business section, where she focuses on consumer issues and personal finance. She often explores themes related to sports marketing and business conferences, blending her interests in both the business and sports worlds. Srivindhya's work has been featured in notable publications such as the Niagara Falls Review, Yahoo News, and The Globe and Mail.
