Susan Lingeswaran is an editor at Sportcal. Her main areas of interest include tennis, media rights, and sports investment, with a strong focus on sports business and broadcasting. Susan's insights and expertise have been featured in MSN, Sportcal, and Yahoo Sports.
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Susan's coverage is heavily focused on sports, particularly in the areas of sports broadcasting, rights, sponsorship, and acquisitions. She seems to be interested in developments related to partnerships, agreements, and regulatory changes within the sports industry.
Given her focus on press releases and private sector announcements related to these themes and topics, she may be more inclined towards news about new deals or significant shifts within the industry. Therefore, pitches should emphasize exclusive insights into industry trends or major partnership announcements that align with her coverage area.
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LIV Golf, the beleaguered international golf tour, has secured up to $300 million in financing from investment fund BC Partners as it looks to rescue its 2027 season.
The company’s remit spans media rights, sales, and production, across all disciplines.
The 22-strong sponsorship slate will accelerate the league’s growth through investment.
It will be the fourth time England has hosted the event.
The LIV 2.0 project relies heavily on the league being able to convince its best players to stay on.
The pay-TV operators will show 41 matches per season, including the final, through 2030.
By: Susan Lingeswaran
The charity’s agreement now covers the Gold Cup, Nations League Finals, and W Championship.
CONCACAF, soccer's governing body for North and Central America and the Caribbean, has announced an expanded partnership with paediatric hospital charity Shriners Children's.
L1VE’s CCO, David Morgenbesser, discusses the commercial potential for immersive live sport.
Steve Scebelo and Rob Zepp, the NHLPA's CCO and CIO, respectively, explain the league’s renewed international focus.
