Leaders say it felt like a natural opportunity to reach a new audience while continuing to build on what makes the brand distinctive.
Thomas Lester is a Retail Editor at Furniture Today. He specializes in various aspects of the retail industry, including brick-and-mortar stores, e-commerce, and retail technology, with a keen focus on consumer behavior and analytics in home and garden design. Thomas has been featured in numerous publications, including Home Accents Today, Home Textiles Today, and HFN Magazine.