By: Tony Ware
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Tony Ware is the Editor, Commerce & Gear for PopSci.com (and PopPhoto.com). He has a diverse range of interests, focusing on retail, e-commerce, and consumer technology, while also exploring themes related to animals and beauty. His work has been featured in prominent outlets such as MSN, Popular Science, Knowledia, and Yahoo.
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United States (National)
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Tony Ware's coverage primarily focuses on deals, promotions, and product reviews related to audio technology, electronics, house & home items, and gaming. He seems particularly interested in promotional deals and gift guides.
If you have a new electronic or audio-related product launch, discount promotion deal or an innovative gadget that fits within Tonyโs areas of interest such as home tech devices like speakers or headphones, it will likely resonate with him. Moreover, if your pitch includes exclusive access to review a highly anticipated consumer tech product launch or offering special discounts/deals for his audience it could be well received.
Keep in mind that Tony doesn't seem to have a specific geographic focus so pitches should appeal to an international audience unless specified otherwise by the journalist.
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