Viveat Susan Pinto

India's fast-growing micro-drama market is entering a new phase of monetisation, with advertising expected to emerge as a significant revenue stream

Hindustan Unilever (HUL) plans to raise capital expenditure to about 3% of topline in the next five years from 2% in the previous five years, as

Swiggy Instamart is shifting from a marketplace to an inventory-led model following shareholder approval of foreign ownership caps. This strategic move mirrors Blinkit’s transition, significantly boosting reported revenue

BookMyShow and Zomato's District are expanding beyond online ticketing to invest heavily in staging, venues, and IP ownership as India's live events market booms.

Avenue Supermarts is narrowing its online grocery bet. But slowing growth at mature metro stores suggests the quick-commerce threat may be moving from the app to the aisle.

The food sector sees rising demand driven by affordability, premiumisation, and health trends. ITC focuses on innovation, festive premium gifting, and fresh foods amidst market shifts and climatic challenges.

Kalyan Jewellers launches regional brand ATM in Tamil Nadu with a flagship store in Chennai, aiming to expand its presence among traditional jewellery consumers and plan further growth in regional markets.

The Telecom Regulatory Authority of India has repealed the 12-minute TV advertising cap per hour, following the government's removal of the provision, allowing broadcasters greater flexibility and altering TV ad economics.

India is becoming a crucial growth market for global consumer companies, driven by rising incomes, urbanisation, and a large middle class, with firms like Coca-Cola, L'Oréal, and Unilever highlighting its long-term potential.

TAM India seeks a licence under the Television Ratings Policy, 2026, targeting a return to TV audience measurement with a Return-Path Data (RPD) model amid BARC’s ratings suspension.