William Edward Pierce IV

The companies that thrive in the next generation of digital marketing will likely be the same companies that have always succeeded in the fleet industry.

By Ed Pierce, Fleet Management Weekly July 8, 2026 While the Right-to-Repair debate over H.R. 7389, the Motor Vehicle Modernization

Why Fleet Buyers Trust Stories More Than Claims There is a lot of discussion within fleet companies about product features, technology, service capabilities, competitive differentiators, and market positioning. While those topics are important, many organizations overlook one of the most persuasive sales and marketing tools they already possess: a well-developed customer case study

The problem is that “AI slop” is increasingly used as a blanket term for almost any marketing content produced with AI assistance. That overgeneralization does more than insult capable writers. It can discourage the use of tools that make research more thorough, production more economical, and marketing campaigns more effective.

Effectively managing a fleet’s fuel expenditure is critical to the bottom line, especially in this year’s volatile fuel market. Mohamad Kabbani, head of Shell Fleet Solutions US, gives us insight into the steps one 370 vehicle fleet has taken to rein in costs and it is impressive. Read it Here. Is it AI Slop or AI Informed? Ed Pierce writes, “There is an important difference between AI-generated writing and AI-informed writing. The first asks AI to replace the writer. The second uses AI to help an experienced writer be better informed, faster, and more thorough.” Read it Here. When Ted Roberts talked with Chris Cabrera, CEO of video-safety and video-telematics company Lytx, he was keen to learn how the organization uses AI to improve driver safety and operational efficiency. Cabrera says, “Helping save lives gives me a very strong reason to get up and go to work every morning. Read it Here. Janice Sutton Editor in Chief

There is no single federal I-95 automated-enforcement law and no coordinated 15-state camera network. But dismissing the video and moving on would miss the more useful fleet story. Drive I-95 today and you can encounter a growing collection of state automated-enforcement programs, each operating under its own rules. Different thresholds. Different fines. Different warning periods. And, for fleet managers, a particularly important difference: who gets the notice.

As of 2026, at least nineteen states authorize speed cameras in highway work or construction zones. Nine states prohibit automated speed cameras. Between those two groups are states using cameras in school zones, at intersections or under more limited authority.

A Much Bigger Fleet Management Market For decades, asking “Who manages your fleet?” often produced the name of an FMC or the person running the corporate fleet department.

What happens when automated enforcement meets a company-owned or leased vehicle?

Fleet marketing expert Ed Pierce writes an outstanding column on the evolving fleet management market. In Redefining the Fleet Management Market, he says, “The fleet manager’s job increasingly becomes less about personally administering every process and more about designing the environment in which those processes occur.” Read it HERE When Ted Roberts interviewed Matthew Salm, president and COO of Auto Driveaway, he was keen to learn about the venerable transportation company’s latest technology Arrive, and how the company developed it with valuable input from its clients. It's impressive. Read it HERE Congratulations to the AFLA leadership team for orchestrating yet another superb annual conference! Janice Sutton Editor in Chief