By: Zach Kazan
We've been saying it for years, but one of the things that makes the microbrand and small independent scene so exciting is that there is truly a watch for everyone. It's a playing field that allows makers to be incredibly obscure, follow their own strange and otherwise hard to understand impulses, and bring watches to market that simply wouldn't exist without that individual jolt of creativity. Ianos is a great example. This is a brand that exists to explore Greek diving culture (which has a rich history) and has built a design language around traditionally Greek motifs that simply don't exist elsewhere in watchmaking. It doesn't really get more niche than that.