Zofia Zwieglinska is an International Fashion Reporter at Glossy. Her work focuses on luxury fashion in Europe, with a keen interest in sustainability, innovation, and the intersection of fashion and technology. She has been featured in Modern Retail, Digiday, Harro Community, and Glossy, and has previously contributed to The Times, ELLE UK, and WWD.
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Zofia Zwieglinska's coverage primarily focuses on the beauty, fashion, and lifestyle industries with a significant emphasis on product promotions. Given the prevalence of press releases in her articles, she appears to be receptive to news from companies within these sectors regarding new products or initiatives.
Her coverage also suggests an interest in industry data and insights. Therefore, when reaching out to Zofia, providing relevant statistics or market trends related to beauty, fashion, retail, luxury brands or e-commerce could enhance the appeal of your pitch.
Since there is no specific geographic focus indicated for Zofia's reporting efforts, pitches offering global perspectives on trends and developments within the mentioned industries would likely align well with her coverage interests.
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Kirna Zabête, Bloomingdale’s and Harrods weigh in on shoppers’ priorities, rising fashion prices and buying strategies after Fashion Month.
By: Zofia Zwieglinska
Universal Standard’s US x Abisola collection is showing demand for sizes 14 and above as GLP-1 use reshapes apparel spending/
Coach is turning the Tabby Tour into a global marketing platform spanning music, digital personalisation and 19 events across five markets.
Dita founders John Juniper and Jeff Solorio debut their first Morgenthal Frederics collection as the eyewear brand courts new customers.
What Lefty and Karla Otto’s data reveals about Paris Fashion Week attention, plus Cucinelli and LVMH earnings and luxury’s executive moves.
By: Zofia Zwieglinska
This story was originally published by Modern Retail's sister site, Glossy Anthropologie's holiday campaign has a distinctly “Love Actually” feeling.
By: Zofia Zwieglinska
Anthropologie’s holiday campaign pairs airport reunions and partywear with creator content, home collabs and a DoorDash partnership.
Veja has spent two decades building a footwear supply chain in Brazil that it says it cannot simply relocate. Brazilian footwear now faces an additional 25% U.S. import tariff on top of standard footwear duties, which vary by the shoe’s materials and construction. Veja is maintaining its supplier relationships while investing in the parts of its business it can control, including distribution, stores and new products.
By: Zofia Zwieglinska
SharkNinja’s new creator programs offer customers and employees rewards, commissions and a role in holiday shopping content.
By: Zofia Zwieglinska
Prada and Kering are shrinking their store networks and investing in flagships, while unrest in France highlights the cost of disruption.
